5ives Up is more than a brand — it’s a movement born on the blocks of 5th Street in Kansas City, a place rich with culture, survival, and soul. In the heart of the city’s East Side, 5th Street raised generations of hustlers, dreamers, creators, and survivors. It’s a street where Black excellence was forged through fire — where success had to be earned the hard way, and every win came with a cost.

We represent the voices that often go unheard — the ones who came up in poverty, faced real pain, and still chose to rise. From the corner stores to the cracked sidewalks, from the cookouts to the candlelights, 5ives Up honors the raw truth of the hood — the good, the bad, and everything in between.

This brand is for the ones who had to make something out of nothing. For the ones who carry their city on their back and still show love. Every stitch we produce, every piece we drop, is soaked in the spirit of 5th Street: resilient, proud, and unfiltered.

This is street-certified Black legacy. This is 5ives Up.